Market Research Analysts and Marketing Specialists
SOC code 13-1161 · Business and Financial Operations Occupations
Wage percentiles
| Percentile | Annual wage | Hourly wage |
|---|---|---|
| 10th percentile | $43,390 | $20.86 |
| 25th percentile | $58,350 | $28.05 |
| 50th percentile (median) | $78,760 | $37.87 |
| 75th percentile | $108,310 | $52.07 |
| 90th percentile | $155,480 | $74.75 |
See where a wage ranks
Estimate only, based on linear interpolation between this occupation's BLS OEWS reported percentiles above.
Wages by state (May 2024)
State-level employment and wage estimates for Market Research Analysts and Marketing Specialists (SOC 13-1161), from the U.S. Bureau of Labor Statistics, Occupational Employment and Wage Statistics (OEWS) State estimates, May 2024. Data available for 51 of 51 states/DC for this occupation.
| State | Employment | Mean annual | Median annual | 10th pctl annual | 25th pctl annual | 75th pctl annual | 90th pctl annual |
|---|---|---|---|---|---|---|---|
| Alabama | 8,780 | $66,840 | $55,390 | $33,790 | $44,660 | $79,030 | $114,110 |
| Alaska | 410 | $68,720 | $62,960 | $44,640 | $52,850 | $79,990 | $94,840 |
| Arizona | 18,020 | $75,390 | $66,750 | $37,430 | $47,930 | $90,210 | $128,720 |
| Arkansas | 6,420 | $75,160 | $64,830 | $30,410 | $47,180 | $97,880 | $132,500 |
| California | 108,460 | $106,780 | $92,770 | $47,980 | $63,620 | $134,680 | $178,140 |
| Colorado | 30,000 | $93,310 | $80,670 | $48,320 | $63,120 | $110,610 | $159,450 |
| Connecticut | 9,010 | $80,340 | $75,320 | $43,800 | $55,190 | $97,850 | $126,810 |
| Delaware | 3,220 | $101,290 | $98,650 | $51,900 | $67,420 | $132,370 | $153,530 |
| District of Columbia | 5,570 | $99,870 | $83,340 | $58,920 | $68,010 | $120,710 | $167,750 |
| Florida | 54,090 | $82,650 | $77,490 | $42,370 | $56,070 | $100,390 | $132,800 |
| Georgia | 26,000 | $83,680 | $75,490 | $37,330 | $50,550 | $106,600 | $139,820 |
| Hawaii | 1,520 | $69,170 | $65,870 | $29,990 | $47,350 | $81,470 | $117,690 |
| Idaho | 3,390 | $64,940 | $59,010 | $31,200 | $41,600 | $78,700 | $116,170 |
| Illinois | 35,350 | $80,300 | $72,840 | $41,690 | $55,030 | $98,900 | $134,050 |
| Indiana | 14,780 | $71,760 | $63,380 | $39,820 | $49,420 | $84,880 | $111,170 |
| Iowa | 8,290 | $75,600 | $67,300 | $39,090 | $50,560 | $94,390 | $124,790 |
| Kansas | 8,340 | $71,410 | $62,230 | $35,110 | $47,740 | $88,250 | $123,220 |
| Kentucky | 5,310 | $66,330 | $59,420 | $36,580 | $47,000 | $79,180 | $101,820 |
| Louisiana | 5,470 | $64,300 | $57,300 | $32,350 | $44,500 | $76,080 | $113,240 |
| Maine | 2,030 | $74,730 | $72,690 | $42,170 | $53,940 | $90,340 | $109,150 |
| Maryland | 12,080 | $80,360 | $73,560 | $38,840 | $54,730 | $97,910 | $131,660 |
| Massachusetts | 37,320 | $99,910 | $93,430 | $52,070 | $69,990 | $129,830 | $161,390 |
| Michigan | 23,180 | $76,170 | $68,120 | $39,530 | $49,810 | $95,190 | $125,030 |
| Minnesota | 24,650 | $89,940 | $81,460 | $48,520 | $60,860 | $114,210 | $139,090 |
| Mississippi | 2,800 | $56,680 | $57,520 | $23,820 | $39,550 | $65,740 | $84,660 |
| Missouri | 13,310 | $73,810 | $64,280 | $38,650 | $48,710 | $89,760 | $125,310 |
| Montana | 1,490 | $72,630 | $66,840 | $38,350 | $51,230 | $85,110 | $121,690 |
| Nebraska | 3,890 | $63,610 | $55,630 | $40,550 | $48,040 | $76,660 | $98,110 |
| Nevada | 5,580 | $72,790 | $62,590 | $36,550 | $47,010 | $93,600 | $120,780 |
| New Hampshire | 4,780 | $74,520 | $67,590 | $41,530 | $46,150 | $93,430 | $126,720 |
| New Jersey | 22,970 | $93,780 | $85,190 | $47,650 | $65,000 | $114,540 | $148,010 |
| New Mexico | 1,830 | $63,880 | $60,200 | $38,660 | $47,110 | $75,780 | $91,760 |
| New York | 75,100 | $99,650 | $91,840 | $53,170 | $66,060 | $127,110 | $162,430 |
| North Carolina | 30,140 | $85,760 | $77,360 | $42,000 | $55,980 | $104,300 | $139,980 |
| North Dakota | 1,500 | $66,990 | $62,230 | $39,840 | $49,520 | $80,340 | $102,110 |
| Ohio | 25,680 | $76,460 | $67,850 | $38,950 | $50,060 | $95,660 | $127,390 |
| Oklahoma | 7,800 | $69,770 | $59,330 | $25,920 | $41,480 | $88,250 | $138,750 |
| Oregon | 12,340 | $92,370 | $82,600 | $48,070 | $62,300 | $110,420 | $152,480 |
| Pennsylvania | 31,240 | $74,340 | $65,190 | $37,550 | $49,920 | $89,990 | $124,690 |
| Rhode Island | 3,540 | $80,100 | $77,630 | $37,440 | $58,560 | $100,950 | $125,910 |
| South Carolina | 9,400 | $78,210 | $66,110 | $34,490 | $48,600 | $98,530 | $144,610 |
| South Dakota | 1,460 | $69,160 | $61,720 | $45,260 | $48,780 | $80,710 | $102,230 |
| Tennessee | 13,350 | $73,380 | $64,720 | $39,860 | $50,750 | $86,180 | $124,500 |
| Texas | 61,200 | $75,210 | $64,900 | $36,460 | $49,620 | $92,850 | $129,650 |
| Utah | 13,310 | $72,230 | $64,900 | $36,970 | $46,740 | $85,830 | $123,880 |
| Vermont | 1,000 | $76,980 | $74,340 | $49,860 | $59,640 | $83,060 | $109,320 |
| Virginia | 24,870 | $91,410 | $79,840 | $44,050 | $58,120 | $113,390 | $158,540 |
| Washington | 26,030 | $105,800 | $94,300 | $52,980 | $69,490 | $131,820 | $171,760 |
| West Virginia | 1,700 | $57,730 | $50,290 | $31,640 | $37,140 | $69,990 | $105,000 |
| Wisconsin | 15,810 | $72,680 | $65,000 | $41,360 | $52,110 | $83,820 | $109,200 |
| Wyoming | 840 | $61,490 | $57,040 | $24,580 | $41,530 | $70,970 | $104,410 |
Hourly by-state wages are in the source dataset but not rendered here (annual only, to keep this table a manageable width); see the source link below for the full file. BLS suppresses some state-level figures for reliability: an em dash (—) means BLS did not publish that figure for this state and occupation. Per BLS’s own field definitions: "*" = a wage estimate is not available; "**" = an employment estimate is not available; "#" = a wage equal to or greater than $115.00 per hour or $239,200 per year (all three are shown here as —, not guessed). Source: U.S. Bureau of Labor Statistics, Occupational Employment and Wage Statistics (OEWS), State occupational employment and wage estimates, May 2024.
Similar-paying occupations in Business and Financial Operations Occupations
- Cost Estimators 13-1051$78,740/yr
- Insurance Appraisers, Auto Damage 13-1032$78,240/yr
- Compensation, Benefits, and Job Analysis Specialists 13-1141$78,210/yr
- Claims Adjusters, Examiners, and Investigators 13-1031$78,000/yr
- Compliance Officers 13-1041$80,730/yr
Source: U.S. Bureau of Labor Statistics, Occupational Employment and Wage Statistics (OEWS), May 2024 estimates. Wage figures are BLS OEWS estimates and may not reflect current pay.